Terri Wise
Founder & CEO
Storytelling has always been at the heart of who I am. As a former news reporter, I spent years uncovering and sharing stories that mattered. But the most powerful stories, I realized, are the ones that shape young minds and open doors to a lifetime of learning. That realization led me to create Cupcake Tales—a mission-driven initiative dedicated to making literacy engaging, accessible, and fun for all children.
As Founder and CEO, I have the privilege of blending my love for storytelling with my passion for literacy, helping kids discover the magic of books and the confidence that comes with reading. Whether it’s through interactive literacy programs, creative storytelling experiences, or initiatives that bring books into classrooms and communities, Cupcake Tales is about more than reading—it’s about inspiring lifelong learners.
I’m grateful to lead an incredible team that shares this vision, and I can’t wait to continue this journey of empowering young readers—one story at a time.